Saturday, July 07, 2012

Pinoy kids want to put career before marriage


When they grow up, Filipino kids want to be highly-paid career men and women—not husbands or wives—according to Cartoon Network’s New Generations 2012 survey, whose results were released to media on Thursday.

Of the 1,000 kids aged 7-14 that participated in the survey, 63 percent said that they prioritized a well-paying career by the time they turn 30, while only 12 percent prioritized marriage.

The respondents were asked to select their top three priorities from a list of ten.

Other top priorities for the kids include physical fitness (45 percent), wealth (42 percent), and happiness (40 percent).

Fewer kids prioritize having lots of friends (26 percent), and being well-traveled (22 percent).

Marriage was among the least prioritized, along with having a fast car (11 percent), and having babies (10 percent).

The survey showed that boys were more likely to aspire for marriage than girls—15 percent of the boys listed marriage as a top priority, while only 9 percent of the girls did the same.

Also, older girls (aged 11 to 14) are the most focused on having careers, with 74 percent listing it among their top priorities. Physical fitness also ranked high among the older girls, being prioritized by 51 percent.

Meanwhile, 53 percent of younger boys (aged 7 to ten) said they want to be wealthy.

The survey also revealed that kids that belong to the upper middle and middle class are more likely to aspire to wealth—49 percent of respondents from socio-economic class A and B said this was a top priority, while only 39 percent from class D said the same.

“This is our fifth study and based on the findings it shows that Pinoy kids are ambitious yet still place value on maintaining healthy lifestyles,” said Duncan Morris, Vice President of Research and Market Development at Turner International Asia Pacific Ltd.

The study also focused on the current concerns and attitudes of Filipino kids. According to the results, Filipino kids were content with most aspects of their lives, namely, their appearance (87 percent), to quality time spent with their parents (87 percent), to making friends (85 percent), to their health (85 percent), hobbies/interests (79 percent), and having people they can trust and talk to (77 percent).

A majority of the kids, 82 percent, also said that they are happy about meeting their parents’ expectations.

Meanwhile, 14 percent of respondents expressed a need to improve their weight (14 percent), academic performance (11 percent), height (11 percent) and their health (7 percent).

The New Generations 2012 survey was conducted by international market research company Ipsos through in-home face-to-face interviews with kids in Metro Manila, Cebu, and Davao from February 25 to March 26.

The survey covered respondents from socio-economic class A, B, C, and D.


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