Wednesday, September 12, 2012

Forum underscores Korean craze in PH


The Korean Cultural Center, together with the Korea Foundation for International Culture Exchange is set to host “Hallyu sa Pinas,” a one-day forum on September 14 to discuss the impact of Hallyu in the Philippines, given the strong interest of the Filipino consumers on Korean dramas, films and music.

“Hallyu” was derived from the words “Han” for Korean and “Ryu” for wave, bringing about the present-day name for Korean Wave.

The forum will be bringing in media practitioners, members of the academe, film and music producers as well as other enthusiasts to look into the past, present and future of Hallyu (Korean Wave) in the Philippines. This forum will be examining the extent of the influence of Hallyu in the country as well as the acculturation that happens between the Korean and Filipino cultures through this phenomenon.

Korean film director In Ho Hwang of the movie Spellbound will be joining the Filipino and Korean speakers for the forum. He will be tackling the subject “Contemporary Korean Film Environment” when his film is featured as the premiere movie for the upcoming Korean Film Festival from September 18 to October 7.

A Korean film producer, Sanghoon Ahn from the Sangsang Film Company, will be exploring the current trends in Korean film production. He will be part of the panel of Filipino directors, namely Pepe Diokno, Eduardo Lejano Jr., Cris Martinez and Tikoy Aguiluz, to further discuss the future of Korean movies in local cinema.

Also included in the list of topics to be discussed are “Hallyu and the Philippine Society,” “Koreanovelas Behind the Screen,” and “K-Pop and the Filipino Craze.”

The forum will be held at the Hotel Intercontinental.

For more details, contact the Korean Cultural Center at 555-1711 or email at


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