Friday, June 08, 2012

BAYO apologizes for 'racist' ad


Just days after it drew flak for a suppsedly "racist" advertisement, Philippines-based fashion retail company BAYO issued an apology for its "What's Your Mix" ad campaign:

We at BAYO deeply apologize for the message our campaign has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.

Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.

We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.

Sincerely,

Lyn Agustin
Vice President, BAYO


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