Tuesday, July 17, 2012

A Timeless Affair with Pan de Sal

source: mb.com.ph

MANILA, Philippines — You have to give it to the Pinoy when it comes to balancing modernity and tradition in his life. You might find him checking his Facebook account and watching videos on his Internet-ready mobile phone while riding a jeepney, or bringing home a bag of pan de sal as he goes home to his family's ancestral bahay na bato in the city.

Despite being tech-savvy, expect him to embrace the traditions he grew up with, whether by means of food or the design of his home and lifestyle.

Pan de Manila takes note of that marriage of Filipino tradition and contemporaneity with its "We had this concept of a Pan de Manila store with people, but in an old house similar to those in Vigan, with one side featuring the pugon, or the old-style oven made of bricks," he said describing the artwork that will be featured on the new Pan de Manila packaging. He said that it shows how timeless the pugon, and the pan de sal is to the Filipino culture, like the Spanish-style old houses.

Given the fast-paced life of the modern times, Filipinos still have a timeless affinity with some of the things considered "part of history." The "bread of salt", otherwise known as pan de sal, is an enduring image of Filipino gastronomy as it is an essential element not only in breakfast fare but also in Philippine cuisine, whether eaten with a variety of spreads, fillings or palaman, classic viands like corned beef, sardines or fried eggs, or even plain. "I have an aunt who lives abroad who loves to eat Pan de Manila's pan de sal everytime she comes home," Memije shared.

Pan de Manila continues its time-honored tradition of featuring the work of Filipino artists, which included painter Dante Hipolito, digital illustrator Joel Chua, and designer Rina Albert-Llamas.

Visit your nearest neighborhood Pan de Manila which is open 24/7 in convenient locations all over Metro Manila, North and South Luzon and in Cebu. Newest stores are located at Camp John Hay, Baguio; Guadalupe, Cebu; Lucky China Town, Binondo; 2Ecom, Mall of Asia Complex; SM Sta. Rosa; Robinsons Pangasinan; Starmall EDSA 3/F MRT Station. Baking soon stores are located at Fort Bonifacio 2nd Ave St.; Blue Sapphire Bldg, 4/F The Enterprise Center Bldg, Makati. For inquiries, please call 636-0468 or email: pandemanila_jlg@yahoo.com.

source: mb.com.ph

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